NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

I'm not seeing a huge amount of knowledge on this subreddit, so I'm going to list some of the reasons why I'm hoping for some decent price increases..
If you find anything juicy that I've missed feel free to leave a top level comment or even message me and I'll add it. Perhaps we should keep updating this post and sticky it as a goto DD for SCTSCRF?

1. Score have the most popular sports app in Canada and second most popular in the US behind ESPN, this puts them in a somewhat unique position to integrate sports betting in to a popular sports app (though note FUBO just announced purchasing Vigotry with their intention to integrate sports betting in to their sports streaming service, they closed up 34.32% today on the news and likely caused the dips in the share prices for SCR and DKNG, even PENN's share price seemed to waiver around midday);
   
2. Score already have sports betting live in Colorado, Indiana and New Jersey;
   
3. Score recently did a share offering and raised $25,649,390 which can be used for growth and expansion of sports betting in the US - check out their careers page and click on available opportunities;
   
4. Score have a multiyear partnership with the NBA and the MLB to be an authorized sports betting operator, including access to official betting data and league marks/logos for the betting app;
   
5. Score have a strategic multi-state market access partnership with PENN, PENN have access to 11 states, further PENN have a 4.7% stake in Score with the potential for this stake to increase as additional market access fees become payable (the second link, which is from PENN, says the term of the agreement with PENN is 20 years, even DKNG only has a deal for 10 years subject to a 10 year extension);
   
6. Score have a 10 year partnership with Twin River to operate an online casino in New Jersey, extendable by 5 years at TheScore's option and a further 5 years upon mutual agreement;
   
7. In Dec 2020 Score was named the most impressive emerging company in sports betting. They are also in Canada's fastest 500 growing companies, Canada's top growing companies 2019 and a 2020 TSX venture 50 company;
   
8. Let's look at some user numbers. As expected they were down a bit during 2020 due to covid, but that is about to change across the industry with sports opening up properly and sports betting being legalised in many US states and hopefully Canada to help raise tax funds for covid expenses (never will sports betting have been more socially acceptable, almost encouraged!). They achieved 3 million active monthly users (4.3 million in q1 2019, should see this or higher again once sports start up properly - 62% of those users were in the US, 27% in Canada and the remaining 11% in other international markets). Users had an average of 70 sessions per month (75 the year prior), so 3*70 = 210 million users per month. 292 million video views for esports in just Q4 alone, year-over-year growth of 243%! Their esports tiktok account has over 1 million followers while their sports tiktok account has almost 2.5 million (up over 500k in the last quarter). Over 1.5 million youtube subscribers for their esports channel. Their twitter account has ~600k followers, almost double what DKNG have! Their social sports content across Twitter, FB, Instagram and TikTok achieved an average monthly reach of about 103 million;
   
9. Score appointed sports business leader and four-time Olympian Angela Ruggiero to its board of directors - she's a hockey player, got a medal at each of the Olympics she went to including a gold;
   
10. Score already cover women's sports, doing this without having to follow the competitors or have it requested by women shows a genuine interest in supporting women's sports. Hopefully this will extend to allowing sports betting on women's sports;
    
11. Score esports has been named exclusive English language broadcast partner for League of Legends' Demacia Championship, a marquee annual event featuring 24 of China’s top esports teams. Live event coverage will run from December 20-27 and be streamed across theScore esports’ YouTube and Twitch channels. The Demacia Championship will be theScore esports’ first-ever live event broadcast, with production originating from their esports headquarters in Toronto.
    
12. In 2019 Score partnered with Ubisoft for unique video content series;
    
13. In 2014 Score was named one of the world's greatest apps (and in 2013 was named one of the 100 best Android apps of 2013);
    
14. Score has joined the National Council on Problem Gambling as a Platinum member - this bodes well for support of Score from politicians and people normally critical of sports betting who are mostly onside at the moment through the need of raising tax money for covid related costs.
    

Future catalysts I'm hoping for:

1. There's a live webcast to report q1 f2021 financial results Jan 13 at 5:30pm EST (details here). Hopefully good news so we 🚀 rather than ☄️ short-term, but I'm still bullish long-term regardless because sports have not really started up properly yet, nor has sports betting opened up in many places yet. With a bit of luck the income from the share offering will be included in the revenue for this quarter which might help;
   
2. If we ever get uplisted to NASDAQ/NYSE and get out of the penny stocks then I would be surprised if it doesn't get pumped in numerous places including WSB;
   
3. Legalisation of sports betting across more US states and Canada. The governor of NY has now expressed interest after previously being opposed to the idea, so too has Texas for example. Score do not yet have a partnership with a NY casino, but hopefully they will get on to that, they do have access to Texas through PENN;
   
4. Partnerships with NFL and NHL would be awesome to go along with the NBA and MLB partnerships;
   
5. Successfully competing with the big players like DKNG (and now FUBO too), hopefully with juicy earnings reports in to the future (if we do, look at the performance and current prices of DKNG and PENN, I'd be extremely happy if we ever made it to CAD$20/share, if we got to DKNG's current USD price we'll be in tendie heaven);
   
6. Huge uptake in sports betting with a rally of public support to help cover the public costs associated with Covid;
   
7. Maybe esports betting could become a huge thing? TheScore seem like they're in a good position to earn a decent market share there, possibly even be the ones to introduce it and bring it to market?
   

tl;dr: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀 (hopefully at least 10x)
If you would prefer an ETF to have exposure to the betting market check out BETZ.
position: 42.8k shares

Some background - I am a recovering gambling addict from the UK, so some of the stuff I will write may be a bit UK specific, but the general theme will apply to most countries.
If there are similar alternatives in your country - comment them below - it could help others out a lot.
Everything I write about below is 100% free.
------
BLOCK ACCESS TO CASINOS

1. A recent tool some bank apps in the UK have added is the ability to block all gambling deposits from your card. Turn this setting on. If you then try to disable it, it will take several days for it to actually kick in. This way, you can't just undo it when you get the urge to gamble. If your bank doesn't offer this, IT'S TIME TO CHANGE TO A BANK THAT DOES, AND THEN CLOSE YOUR CURRENT ONE. Banks I'm aware of which offer this are: Monzo, HSBC - I'm sure there's many others.
2. GAMSTOP is a free gambling blocking service in the UK that when you register with it, betting companies operating in the UK must check with this service to see if you have registered a self-block. If the betting companies detect you have registered, they must not let you register with them/continue using their service. GAMSTOP can take upto 72 hrs to kick in once you have registered. Do it now. https://www.gamstop.co.uk/
3. Permanently exclude yourself from any betting site you already have an account with. GAMSTOP should hopefully do this for you - but regardless, log in to any betting sites you are registered with and go to Responsible gambling > exclusion, and permanently exclude yourself. One thing I used to be concerned with about this was - if I have a pending withdrawal and I do this, what happens? The answer is - your withdrawal will still be processed, you do not need to worry. Do it, and never look back.

​
MUTE CASINOS FROM YOUR ONLINE SOCIAL LIFE

1. Twitter allows you to mute certain words - so any post containing such words that would normally appear in your feed - will now become completely invisible. I had a lot of accounts I follow retweeting betting adverts or just talking about betting in general, and now I no longer see anything remotely like this. To do this, go to Settings > Content Preferences > Muted > Muted Words. I added words: bet, accumulator, casino, odds. Other social networks may offer similar features, but I only use twitter.
2. Block betting email adverts from getting to your inbox. GMAIL allows you to filtecatch certain words from incoming emails - and if it picks a match up - those emails will be dumped straight into your spam folder. I cannot remember the last time I had a casino email arrive in my inbox since I set this up. To do this in GMAIL - Click the Gear icon in the top right, go to Filters and Blocked Addresses, Create new filter, then in 'Has the words' field - enter your words. E.g casino, bet etc.
3. Get a free AD BLOCK tool. On my PC, I use google chrome for internet. I have the chrome extension ADBLOCK. This automatically blocks adverts on things like Google search, YouTube, Twitter etc. I barely see adverts at all anymore - and most importantly, any betting adverts. If you've never installed an extension before, don't worry, it literally takes a few seconds. If you use firefox or another browser, google ad block for x, there are alternatives for there too. For chrome: https://chrome.google.com/webstore/detail/adblock-%E2%80%94-best-ad-blockegighmmpiobklfepjocnamgkkbiglidom

​
DON'T F WITH CRYPT* CURRENCIES OR ONLINE TRADING
I quit gambling a few years ago, and fell into this trap. I saw all the coins going up and up, and shoved a load of money into it. I didn't fully realise I was just straight up gambling at the time. I lost a fortune doing this. Do not let anyone rope you into this - all the stories are the same as regular gambling - you don't hear about the miserable stories, only the unlikely success stories. In the steps for muting/filtering above - I also added words related to this: 'trading', 'b*tcoin' etc.
​
-----
Good luck! I'm 2 years clean now, here's to the next 2.

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#RokuCasino

This won't include everything you can do, Some stuff I just don't think is worth it. I also won't include stuff that I personally haven't done or stuff I have had problems with getting the money. This will be pretty long but if you are new to this it is a pretty simple way to earn some cash
We are basically building up a pot of cash to matched bet
So if I have £0 this is what I would do to get to £1000
Make a new email so you are not spammed with crap, There will be a lot of offers/Cashback i have missed I would advise that when you sign up to these sites, etc and you get the hang of things you check for yourself to see what else they offer as there is a lot to do.
Best Offer - Xendpay £10 Bonus| Non-Ref (No Bonus) - See near bottom of post for details
Best GPT Site -GG2U ($1 Bonus ) |Non-Ref (No Bonus)
Matched Betting - OddsMonkey (£1 Two Weeks Premium | Non-Ref
I have also not put in any games that you can do as normally the payout for these change all the time but I would recommend checking what pays the most for them and then google a guide etc to see how long it would take as some can pay good, Normally on these games it speeds it uploads if you buy a pack on the game but if you are going to do this make sure you will still profit from the offer and you buy a pack which will speed it up instantly
I done a game before that paid £30, bought a £5 pack and it was done instantly tho that offer is not on these GPT Sites anymore
If you are going to lie when doing surveys etc make sure you remember what profile you are making etc and use it across all the sites that way its easier but I would recommend just being honest
Start by signing up to these sites
Neevo

• Sign up and create your account, Make sure emails are not going to spam and log in every few days to see if you have tasks

Clickworker| non-ref

• Create your profile, Once you do this click assessments and take the UHRS Test... Make sure you read everything start the quiz and pass it (It's not that hard ) You can also do some of the surveys and task on the normal page to earn some extra money

Appen | non-ref

• Different to the above sites, It's more like a part-time job/Full-time job but as you agree to work a minimum of 10 hours per week when you get accepted to a project - Normal Jobs pay $14 per hour but you can get jobs paying $25 per hour ( I never had these )
• I would only sign up here if you are looking for more long term online work/part-time, Currently, some of the projects are a little dead but well still worth applying here

Prolific.co

• Create your account and make sure it is completed to 100%, I recommend keeping a tab of the Study page open so you can grab them right away

I would sign up to the sites above as it can take a few days (weeks for to appen) to get anything through
Then do the following ( Starting with £0)
0-£50
Curve £5 Bonus | Non-Ref ( No Bonus )
Use My Code - DOXPRY3D
I don't think you get a bonus with no code, This is a mobile app so search for it in-app store
Sign up, Verify your account and order your card, To get the bonus you need to make a payment with the card, You are going to use this when you do your first gambling offer so that way you are maximizing your profits
Qmee (50p Bonus) | Non-ref ( No Bonus )

• Sign up through my link and you will get 50p bonus for doing a survey, You can then instantly cash out the 50p
• Do a survey till you reach £2 in your account and cashout ( I personally advise you don't use this site other than for this bonus unless the surveys are offering a decent amount )

Now you have £2, Do the following offers - I'm not allowed to post my link or the post will be taken down
First, do this offer - https://www.reddit.com/beermoneyuk/comments/gbh0te/freetrade_megathread_free_mystery_share_worth/
Then do this offers - https://www.reddit.com/beermoneyuk/comments/fqjeal/trading212_megathread_free_share_worth_up_to_100/
You need to sign up through someone's link, Create and verify your account and deposit £1, This will then get you a free random share between £3-£80, then free trade is £3-£200
Id appreciate it If you used my Trading212 Link, Its in that thread :)
Now it takes time to get your money from these, Trading212 is 30 days and free trade is 7 days but you can see what shares you got and their value
------
Now this is a very easy one to do but I'm, not 100% sure what you will get from it so I have no included this amount
Sign up to Coinbase Earn
Link - https://www.reddit.com/beermoneyuk/comments/jce62t/coinbase_megathread_post_all_referral_links_here/
I would really appreciate it if you signed up through my commented link on the post. This is a great offer to start, I helped someone do this recently and they got around £26 fees and withdraw tho you could get accepted into more or get a little less, All you need is ID to verify your account then click on Coinbase Earn at the top and try to do each lesson, The answers are very easy to get or you could just google them
Then do the Swagbucks bonus
Swagbucks ( Around £4 Bonus ) | non-ref ( No Bonus )
To get around £4 Bonus we need to earn 300SB within 30 days,
Do these two offers, Click on Discover then the following offer walls
AyeT- CyberGhost VPN Free Trial - 54SB
Adgem - Norton VPN Free Trial - 70SB
Also, install the Swagbutton, We both get a 100SB bonus, Go to and the Swagbucks home page, Left side of the page under "To-Do List " Click daily activity and it will take you to the install
Now do surveys till you get to the 300SB Limit or you can click into discover and do the little offers like above, So you can speed it up normally these little offers pay the same or there is very little difference from Swagbucks to other sites
-
GG2U ($1 BONUS)| non-ref ( No Bonus)

• Sign up and fill out your profile, Now click on Surveys and do either the $1 Yoursurveys or $1.25 Speak up Surveys

Prolific.co

• Create your account and make sure it is completed to 100%, I recommend keeping a tab of the Study page open so you can grab them right away

Populus Live

• These pay monthly but now they pay by bank transfer, Can get high paying surveys from these guys but you need to hit £50 to get a payout

-------
OhMyDosh £1 Bonus| Non-Ref (No Bonus)
Sign up here. Click on Surveys on the left-hand side and sign up through here to Panelbase, They pay £0.80 for this as signing up normally you get £0
Timebucks(I think $1 bonus) | Non-Ref ( No Bonus )

• The higher-paying surveys on here are under RevenueWall and Flapbucks
• Most I've had on Flapbucks was a £6 one and Revenuewall was £4 ( Don't do any under $1)

Keep open your Prolific tab and keep going at the GG2U $1/$1.25 Surveys, If you start running into being kicked out of them, I would move to Timebucks and give them a try on there, They pay less but me personally I have had more luck on there
PopulusLive will email you surveys and so should panel base but you could sign in and check what you have
After building up survey money ( £50 ), Do the following offers... In between doing these offers, you should still be doing surveys, or if you have a task on neevo/clickworkers even better.
(£50-£150)
MrQ| non-ref ( No free spins could be wrong tho )

• Deposit £10 also verify your number, You will get 10/20 free spins, Once you have used these go to Bingo and then "Free For All" This will give you 24 hours of free bingo. Try and make sure you play every free ticket to get the most money, It's every 2 hours from 9 am - 10 pm. Plays for an hour then 2-hour break
• Once you have played all your free bingo, Withdraw your £10 deposit and all your winnings from the spins and bingo

Now go back to GG2U ($1 BONUS)| non-ref ( No Bonus)
Click into "Offertoro"
The offer you are looking for is "Gala Bingo " and it will pay 3050.00 cent ( Around £24.50)
You need to sign up and deposit £5 on Gala Bingo and just wager the £5, So just buy £5 of bingo tickets... If you win any money great but I would just count this as a £5 loss to gain the £24.50 on GG27
Swagbucks ( Around £4 Bonus ) | non-ref ( No Bonus )
Click into "Discover" on the left-hand side of the homepage, Then click into featured offers and do the
Lottoland - 1300SB - Click the offer and it will take you to the sign-up and will cost £1 ( Make sure auto-renewal isn't on )
Quidco - REF ( £5 Bonus ) | NON-REF ( NO BONUS )
You get the £5 bonus once you reach the £5 cashback

• Once you have signed up search " MyHeritage" and take the £6.50 cashback for taking the free trial... Remember to cancel so you don't get charged.

TopCashBack - REF (£5 BONUS ) | NON-REF( No Bonus)
You get the £5 Bonus once you reach £10 confirmed cashback

• SearchLoto - £0.82 - Create your account, Make 25 Searched, and use Free Ticket.
• Experian - £3 - Sign up for a new account
• Graze - £2.47, Order your first box then cancel when it arrives
• Totally Money - £2.10 - Make an account and get a free credit report
• Tastecard - £3.30 - Free 2 Months trial

Now go back to
OhMyDosh £1 Bonus| Non-Ref (No Bonus)
Now do the following offers

• Gambing> Then William Hill Casino (£40 cashback)
• Click on the offer and make your account and deposit £10, Pick a game you want to play and either just do 20 auto-spins at 50p or do what you want just make sure you wager the full £10, So put it on auto spin so that when the auto spins end you have wagered £10

--
(£150-£300
Xendpay (£10 Bonus | non-ref( No bonus )
You are going to use £101 to do this offer, Sign up through my link and verify your account. Now you want to make a £101 transfer to yourself (Your other bank account) You will do pounds to euro, It will ask for a fee, Click on it and enter 0.00... Now input your other bank details, Then your card or you can make a bank transfer to them, Once you've done this it will unlock £10 for you, Repeat the above but this time do £10.01 and it will only cost you 0.01 ( Money should hit your other account in 2-4 days)
I would still be doing surveys but what i would do also is go through the Survey sites/Cashback sites and check all the offers they have even the little ones that you might only make £1 as you can normally do these really fast and I would just keep doing this stuff till I hit £300
£300+
Start Match Betting
I would start by using a service like
Oddmonkey Ref- Non-Ref
You will get 2 weeks premium for £1
Follow everything they tell you and you can't go wrong, If you have never had a gambling account before there is really good money to be made right away as you can do every offer but what you want to do is, For example, they tell you to make a Betfair account ( they will ) Check the Survey sites or Cashback sites and see which one will pay you the most for making a Betfair account (Sportsbook or Exchange )
If they are offering the Betfair Poker offer on cashback take that as its normally more profit than the other two if not just take one of the sportsbook or exchange ones
in between doing match betting, I would still be doing the surveys, etc nothing changes, As you could run out of money doing the matched betting, and doing the surveys is a great way to keep yourself generating the cash
--
Now there is a lot of offers I didn't post, So once you have made enough money you were happy with I would then come back on this subreddit and check which offers are worthwhile doing. Don't do the dumb ones where your money is tied up for 6 months and you get £10 back Because the way the world is right now no one knows if these companies will last and it's not a very good return on your money, Normally crypto offers are good for easy money but NEVER sign up to some dodgy site even if the reward looks good it just isn't worth the hassle